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Companies

Established, growing, and dependent on one source of new business.

Our clients are B2B companies doing $10M and up. They are doing well, and they have outgrown the way they win customers.

Situations

Five situations we see.

Referral-built

Referrals took the company to $10M or more. The buyers who don't know it yet never hear about it.

Founder-led

The owner is still the best salesperson, and the pipeline ends where the owner's calendar does.

A few large accounts

Three or four customers carry most of the revenue, and anyone valuing the company notices.

One channel

Almost every new customer comes from one trade show, rep network or ad channel.

Fast but unpredictable

Revenue is growing, and nobody can say with confidence where next quarter's will come from.

Profile

What our clients have in common.

Revenue of $10M or moreAnd growing. We don't take turnarounds.
A complex saleQualification, quotes or proposals, and more than one person deciding.
Expert buyersEngineers, procurement teams and owners who ignore generic outreach.
Valuable customersWorth six figures or more over the life of the relationship.
One source of new businessReferrals, the founder, a few large accounts, one channel, or momentum.

Confidentiality

We name clients only with their permission.

We never publish a client's data. Client stories appear in Insights when a client agrees to tell one.

Where we don't work

  • Companies under $10M in revenue
  • Businesses in decline or a cash crisis
  • Transactional or self-serve sales
  • Customers worth less than about $100K over the relationship
  • Local service businesses

Blueprint Call

Tell us about the company.

We work with a small number of companies at a time and reply to every message within two business days.