The customers you don't have yet
New customers from outside your network.
Referrals, the founder and trade shows bring customers who already know you. We find the companies that look like your most profitable customers and don't know you yet, watch for signs they are choosing suppliers, and reach them with outreach that runs in your name and stays with your company.
How it works
Four steps, in this order.
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Profile the best customers
01From the diagnostic: the industry, size, products, margins and buying habits of the customers worth having more of.
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Build the target list
02Companies with the same profile that don't buy from you yet, and the people in each who choose suppliers: engineers, procurement, owners.
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Watch for buying signals
03New facilities, new programs, hiring and supplier changes tell you when a target is likely to be choosing, so outreach arrives at the right time.
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Reach them
04Outreach on separate domains in your company's name, written from evidence about each account. Conversations go to your salespeople, and every new customer is measured against the baseline.
What we build
What we build.
A target account list
Companies that look like your best customers, with the people who choose suppliers in each.
Signal monitoring
Public signs that a target is choosing suppliers, checked continuously.
Outreach infrastructure
Separate domains in your company's name, so quotes and invoices from your main domain keep landing.
Messages from evidence
Every message refers to something real about the account, and goes to someone with a reason to care.
Meeting handoff
Each conversation lands in the CRM with the right salesperson and a short brief on the account.
Cost per new customer
Measured against the signed baseline, so acquisition becomes a cost you can plan around.
When it fits
This is usually the right place to start if:
- Most new customers came through referrals or the founder.
- You exhibit at the same shows every year and they cost more each time.
- Buyers in your market have never heard of you.
What the company ends up with
A source of new customers the company owns and can plan around.
Questions
Will cold outreach damage our reputation or our email?
Outreach runs on separate domains in your name, never your main one. Every message is written from evidence about the account and goes to people with a reason to care, and we follow the privacy rules of each country we send into.
Who takes the meetings?
Your salespeople or the owner. Each meeting arrives with a brief on the account and the reason it was contacted.
Which markets can you reach?
The United States, Canada, the United Kingdom, Europe and Australia.
How fast does this produce customers?
Slower than recovery work, because buyers in complex sales take months to choose a supplier. That is why we usually work on open inquiries and existing accounts at the same time, so something pays back early.
Find out what's already in your records.
Every engagement starts with a Blueprint Call: two conversations about your numbers and where your customers come from.