Insights
Research, engineering and perspectives.
What the public data says about how established B2B companies grow, how we build, and what we think about it.
2 articles
Engineering
Oct 8, 2026
Reconciling ten years of customer records across an ERP and a CRM.
Normalizing names, blocking, scoring candidate pairs and keeping every merge reversible. The unglamorous first step of any revenue model.
Engineering
Oct 8, 2026
Detecting when a customer starts to drift away.
A per-account ordering rhythm, two thresholds and one SQL query. Finding the accounts that are leaving while there is still time to call them.