Insights
Research, engineering and perspectives.
What the public data says about how established B2B companies grow, how we build, and what we think about it.
Lead analysis · Research
Since 2019, American manufacturers ship 36% more in dollars and the same amount of goods.
Shipments, producer prices and industrial output, monthly from 2015 to August 2026. Most of the revenue growth in the sector came from price.
136.2 Prices
142.1 Output
99.6
6 articles
Perspectives
Oct 8, 2026
Referrals built the company. The network is the limit.
Why referral-built B2B companies tend to level off between $10M and $50M, and what to add without giving up the channel that built them.
Engineering
Oct 8, 2026
Reconciling ten years of customer records across an ERP and a CRM.
Normalizing names, blocking, scoring candidate pairs and keeping every merge reversible. The unglamorous first step of any revenue model.
Research
Oct 8, 2026
Buyers pick a supplier before they speak to one.
Two surveys of B2B buyers, seven years apart, on where the time goes in a purchase and when the first call happens.
Engineering
Oct 8, 2026
Detecting when a customer starts to drift away.
A per-account ordering rhythm, two thresholds and one SQL query. Finding the accounts that are leaving while there is still time to call them.
Research
Oct 8, 2026
Six in ten companies take more than an hour to answer an inquiry, if they answer at all.
An audit of 2,241 US companies that measured what they did when a test inquiry arrived, and what the delay costs.
Research
Oct 8, 2026
75,711 American companies earn between $10M and $100M in manufacturing, wholesale and engineering.
Firms, employment and revenue by company size, from the Census Bureau's 2022 count of US businesses.